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Additional Media Coverage Of Dear Kate Campaign

sarah conley dear kate lookbook

If you’re looking for video interviews, quotes, or additional interviews regarding the Dear Kate campaign media coverage, please visit the Press page.

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Interview on The Huffington Post Regarding Dear Kate Campaign

sarah conley dear kate lookbook

Participant Sarah Conley, a style and fashion blogger at Style IT, also reported that the campaign was a positive step for women

“Although I find the controversy hilarious — as a woman, you’re damned if you do, and damned if you don’t — I believe in this campaign,” Conley told HuffPost. “I believe in these women. And I believe that there needs to be serious conversation about size diversity without discrimination. And we’re talking about it, aren’t we? So this feels like a victory to me.”

Read more of the story at The Huffington Post

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Interview on iVillage Canada Regarding Dear Kate Campaign

sarah conley dear kate

For writer Sarah Conley of Style It Online, getting involved in the campaign was a ‘no-brainer, “I’ve been a visible plus size woman on the internet for years, and I know the criticism that can come from from those outside the plus community. […] The messages of positivity and encouragement that I have received have far outweighed any negativity.” She hasn’t faced any professional repercussions in light of the campaign – in fact, she’s benefitted, “Not only has everyone in my professional life been incredibly supportive, but I’ve received several new business inquiries.”

Read the full interview at

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Video Interview on Fox News Regarding Dear Kate Campaign

sarah conley dear kate lookbook

Sarah Conley, who founded the blog Style It, said she chose to model in the campaign in order to empower women.

“I do not feel the ad was sexist,” Conley argued. “The ad is not sexualized in any way.  We all wear underwear. If someone feels it’s anti-feminist or sexist for us to be shown in our underwear, they need to take a second look at it.”

Read the full story & watch the video at

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On The Plus Side: I Let Dear Kate Photograph Me In Their Underwear!

In a wild twist of fate, Dear Kate, a brand known for their high performance underwear & yoga pants, asked if I would be interested in posing for their next lookbook. They selected a variety of awesome women in technology to photograph, so I’m wildly flattered that they even considered me. I was so pleased to see that they offer their products in sizes XS – 3X (ps, I’m wearing a 3X in the photos & I’m a 26/28).

Sarah Conley Fuck Perfect

| Fuck Perfect tee: Society6 | Nude undies: Dear Kate (coming soon!) | Earrings: Dior | Lipstick: NARS Audacious Lipstick in Lana |

Honestly, there was not a moment when I considered saying no to this opportunity. If there was a brand willing to put a woman of my size in their lookbook (especially on the heels of recent industry insights that I’ve shared) and product photography, then I was up to the challenge! I was the only plus woman in the group, and as a result I’ll be on every product page, front and back, for all eight pieces in this collection. I didn’t feel self conscious or shy on set, but admittedly seeing the photos was an intense experience. I’m so happy that the team believes in keeping things real, and for that I’m grateful. I mean, how many times do you look at a photo of your backside in underwear? Unless you’re Kim Kardashian, I’m guessing that’s a whopping zero.

Every woman included in this shoot is so remarkably talented in their own unique way and it was such a joy to spend some time with them. If you’re interested in learning more about these rad babes, check out the interviews Dear Kate did with each of us on their blog. The pieces I’m wearing are from the Ada collection, which officially launched on their site today. The plus pieces won’t be arriving for a few weeks, but you know I’ll keep you posted & share more photos when they’re available!

For fashion credits, keep scrolling!

sarah conley dear kate

Left photo| Coral & white striped tee: Old Navy | Samsung Galaxy Gear 2 Smartwatch | Microsoft Surface Pro 2 | Earrings: Oscar de la Renta |

Right photo | Floral kimono: Living Doll LA | Nail polish: Jin Soon Heirloom | Earrings: Oscar de la Renta | Lipstick: NARS Audacious Lipstick in Lana | Samsung Galaxy S5 | Case: Nina Garcia for Otterbox |

sarah conley dear kate lookbook

| Coral & white striped tee: Old Navy | Samsung Galaxy Gear 2 Smartwatch | Microsoft Surface Pro 2 | Samsung Galaxy S5 | Earrings: Oscar de la Renta |

sarah conley dear kate lookbook

| Navy striped tee: Old Navy | Samsung Galaxy Gear 2 Smartwatch | Microsoft Surface Pro 2 | Samsung Galaxy S5 |

 Photos by Jennifer Brister

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