The pace at which beauty products are released is relentless and the hype around each release has turned into pure noise. Sifting through the fancy press trips, PR packages, and ad campaigns can make it difficult to distinguish between the gimmicks and the gems, even for the professional beauty consumer. These are the innovative new concepts, product formulations, and friend recommendations that have caught my attention this month.
1: Smashbox Studio Skin Foundation, $42
Over brunch, my delightful friend Alle (of Revelist viral beauty tutorial fame) and I were digging through our makeup bags and discussing our favorite products. Naturally, the conversation turned to foundation, prompted by my recent love of It Cosmetics Confidence In A Compact serum foundation. I’ve been a longtime lover of Revlon ColorStay, L’Oreal Infallible & Lancome’s Teint Idole long wearing formula’s, so when Alle sang the highest praises of Smashbox’s Studio Skin Foundation, it quickly bounced to the top of my wishlist.
2: Ouai Dry Shampoo Foam, $28
Expensive dry shampoo, I wish I could quit you. The $22 I spent on the Living Proof dry shampoo might have been the gateway to expensive dry shampoos, because the $28 on Ouai’s Dry Shampoo Foam didn’t even make me think twice. Both Ouai and Drybar released similar cleansing foam products, but Ouai takes the advantage because you can apply their formula onto dry hair. As someone with oily roots & dry ends who washes her hair two to three times per week, if foam can clean my roots more effectively, then I will gladly give away every can of my dry shampoo.
3: Bite Beauty The Lip Pencil, $18
It has taken me a long time to come around to Bite Beauty, but after the perfection that is the Amuse Bouche Lipstick, I’m a total convert. To determine the shades for the Amuse Bouche range, Bite leaned heavily on data collected from their Lip Lab locations, so I hope they’ve taken the same approach in creating shades for their lip liners. Bite’s neutral tones are some of my favorite, and their pigmentation is always on point, so I can’t imagine that this launch would disappoint. If you have color recommendations, please leave them in the comments below!
4: Jergens Natural Glow Wet Skin Moisturizer, $9
Self-tanners have come a long way since the streaky, orange-tinted disasters we used to have in our showers. I’ve long been obsessed with the Jergens Natural Glow line of gradual self-tanners, but the latest launch takes it to a whole new level. They’ve combined the convenience of an in-shower moisturizer with gradual tanning technology. it’s the ultimate lazy girl product and I can’t wait to get my hands on it.
5: Shhowercap, $43
I’ve spent more time than I’m comfortable admitted wandering around drugstores looking for a shower cap that isn’t terrible. I’ve even resorted to buying character versions, like pigs & frogs, from TJ Maxx just for something different. Finally, we have a luxury option that uses performance fabric and actually looks cute. The price is a bit steep, but worth the splurge.
6: NARS Soft Matte Complete Concealer, $30
When NARS launched Radiant Creamy Concealer, beauty girls everywhere collectively lost their minds, so it’s no surprise that their latest release is hiding eye bags everywhere. The reviews I’ve read & seen thus far rave about full coverage and line-filling properties. I might use my missing Radiant Creamy Concealer in Vanilla as an excuse to pick a pot of my own up ASAP.
7: Maybelline Brow Perfecting Highlighter, $8
Maybelline’s brow products have been rocking my world, so when I heard they launched a Brow Perfecting Highlighter, my curiosity got the best of me. I’m not the type to do a full Instagram brow (and, tbh, I don’t know that I have the skills), but I do love the idea of a concealer to clean up the edges when I’m lazy. A simple concealer brush could serve the same purpose, but I love the ease and shape of this concept. Necessary? No. Intriguing? Absolutely.
8: Maybelline Color Sensational Inti-Matte in Brown Blush, $6
As soon as I heard about Brown Blush & the Inti-Matte collection, I rushed to my trusty new beauty release source, Harmon, and combed the numerous displays. Every shade was in stock except, of course, the one shade I was truly interested in. Brown Blush, also known as color 575, is what I would describe as a rosewood, or a purple-toned pink is mixed with a hint of brown. It’s a natural evolution from the neutral pink lips towards a nod to the 90s and it’s sold out everywhere.
9: Tarte Shape Tape Concealer, $24
The hype around this Tarte concealer just won’t die. People whose opinions I trust & respect have traveled to the outer reaches of Queens just to find it, and that is a testimony in itself. I generally only conceal under my eyes, so the claims of full coverage appeal directly to my desperate need to conceal those pesky under eye circles. I’ve heard those that have tried both that they love the NARS Soft Matte Complete Concealer more, so it may soon edge out my curiosity, but let’s be honest: a girl can never have enough concealer.