I asked, you answered, I listened. The 2016 reader survey results are in! Thank you all so much for graciously taking your ever-stretched time to help me help you. It’s been a growing experience combing through the results and I’ve gained some valuable insights that I’m excited to share with you today and in the future. So much credit goes to Alison from Wardrobe Oxygen for sharing her reader survey results & inspiring this journey. Let’s dig into the responses!
I started the site in October of 2006, which truthfully feels a lifetime away. Just like me, the site content has changed so much over the years. I began by writing a lot about celebrities and gossip, mostly because it was easier to write about other people than myself. Truthfully, the traffic from those stories carried my site for years but the coverage felt empty. I’m happy to see that so many of you have stuck with me for the past several years, and those of you that are relatively new here, I hope you’ll stick around!
Your ages are exactly what I’d hoped they’d be. (Side note: I didn’t realize I had left out my friends 45-54 until the last response came in, and I’m so sorry!) I write almost entirely from personal experience, so I’m thrilled that most of you are around my age (32) or in an adjacent age that I can relate to. The more people I meet, the more of you that ask questions, and the more experts I’m able to connect with will help me to create better content for a wider range of ages. If there’s something I’m not covering for you, please let me know!
These responses took me by surprise. I love how many of you use Twitter for your news, but i also realize how quickly content moves in that space. I’ve considered deleting the Style It Facebook page so many times because it’s never been what I’ve thought of as a “priority channel”. If you’re there, that is where I’ll be, so look forward to more content there.
These answers really blew me away. The fact that so many of you who responded are Love Letters subscribers just warmed my heart. When I write those emails, I genuinely feel like I’m talking to my closest friends. Big, big warm hugs to you all! Twitter is my favorite social network, so I’m so happy to see so many of you follow me there. It’s also the channel with the largest following, so this makes a lot of sense. I hope to mix things up on Instagram this year, so I’m happy to see so many of you are there as well. In general, I was really touched by how many of you follow me on 3 or more social platforms. Thank you!
What I loved the most about these results is how closely they reflected traffic to those respective post categories. Beauty has always been a passion of mine because it doesn’t discriminate based on your size. It has been comforting even when I feel the most out of sync with my body. Outfit posts are the most popular current types of posts on the site, but unfortunately they are the most monetarily expensive to produce. I hope to cover this process in an upcoming post with more clarity. I’ll continue to cover body image & body politics when I feel like I have something substantial to add to the conversation or a point of view that I feel isn’t being expressed. Not all conversations benefit from my experience and I will continue to selectively step in. I’m a bit saddened that only 6.8% of you are interested in technology content. It’s an area that I feel I bring a lot of experience to and content that I enjoy creating, so I’ll continue to include it in the mix.
I’m so excited that you want richer content, like video and fashion styling stories. Both of these have higher production values (like I alluded to above with outfit posts being the most monetarily expensive content to produce), but I hope to work out some of the kinks that have tripped me up in the past. What came as the biggest surprise of the survey was your response to productivity & planning content. I’ve dabbled in it here and there and I’m overjoyed that you want more! I have so much to advice to share, so this year is undoubtedly going to be our best yet.
Overall, these results confirmed what my instincts and data suggested. One of my key takeaways is that more investments need to be made in the content, which isn’t always monetary, in ways that I have never done before. It requires me to establish a new set of priorities, open myself up, and communicate in new and challenging ways. This is part two in a journey that I hope will blow 2016 wide open open for us all. In future posts, I’ll be talking about content types, the cost to produce them, and how you can support your favorite content creators (and I don’t just mean me).
If you have questions, suggestions, or feedback, please share that in the comments section below. Thank you for being here!