Oh, fashion. You make us do the silliest things. Here’s a perfect example: I fell in love with the Kate Spade Bond Street Florence (in flo coral, of course) and frankly, it’s not as big of a bag as I would like for every day. I had to get strategic about the things I really needed to get me through the day but the biggest economizing came from my makeup bag. I’m a beauty junkie, and while the products I use (and carry) change every day, I still bring way too much. My little Flo – as I affectionately call my bag – has really taught me the value of editing.

This is an excellent example of my version of a “power purse”. For the business part of me, I rely on essentials like my Marc Jacobs business card holder, Listerine Strips, a fine point pink Sharpie, my 2012 goal journal and my Graphic Image 2012 Agenda. Of course my Tom Ford sunnies are an absolute essential, for both work and play. When it comes to beauty, I really like to play with my look. I love the Revlon ColorBurst Lip Butters, seen here in Lollipop and Peach Parfait. They’re great for a downsized makeup bag because they deliver a punch of color with the hydrating elements of a lip balm.

Revlon and ELLE Magazine have teamed up to celebrate beauty through the lens of self confidence, personal style and the necessity of being prepared for anything that comes your way. ELLE has curated 8 unique power purses to be given away to very lucky ladies. The value of each bag is $3,000, including both the handbag and contents.

4 of these amazing bags will be given away via Revlon’s Facebook page, however another 4 will be dropped at diverse locations throughout the country. Want to get your hands on one? Connect with Revlon on Facebook for clues on how to find the drop location and great daily giveaways. If you aren’t one of the lucky eight winners, you can still get your hands on goodies at each drop site, like samples, makeovers and other fun incentives.

Here’s what I want to know – what do you pack in your power purse?