Beauty

There is beauty in everything, but here on Style It, the beauty category is for the true product junkies. Do you own five of the same lipstick shades & swear they are all different? Me too. Do you immediately order the latest product launch from a brand you love because you need to know what the experience is like before anyone else? Oh yeah. I spend more time watching makeup and skincare videos on YouTube than I do primetime tv programming. Of all the beauty products I have the privilege of trying out, I only write about approximately 25% of them. I believe in the products I write about, but reserve the right to love five others that do the exact same thing. My favorite category is makeup, and I’m the most passionate about lipstick, liquid eyeliner, and cream blush. My skincare knowledge is ever-evolving & I love fragrances that make me feel. What about you?

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Sarah Conley

A lot can happen in 10 years. A lot has happened to me in the past 10 years. I started Style It in October 2006 as an outlet for all the things I loved that I couldn’t talk about with any of my friends. A decade later, I don’t believe the girl who loved writing […]

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Wishful Shopping: Best New Beauty

Wishful Shopping Featured Image

The pace at which beauty products are released is relentless and the hype around each release has turned into pure noise. Sifting through the fancy press trips, PR packages, and ad campaigns can make it difficult to distinguish between the gimmicks and the gems, even for the professional beauty consumer. These are the innovative new […]

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Sephora VIB Sale Recommendations

Narciso Rodriguez For Her Hair Mist

It’s the most wonderful time of the year – and no I don’t mean the holiday season. It’s time for the Sephora VIB sale, that glorious time when you can save 20% off all your favorites and lavishly expensive products that you don’t quite need. If you’re VIB, you can shop from November 11-14 with code […]

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Beauty Dare: Blue Lipstick

Bite Beauty Amuse Bouche Squid Ink

Beauty has come a long way, especially in the last few years. Guys are fronting major beauty campaigns, cosmetics are available at every price point, and you can find lipstick in every color of the rainbow at your local drugstore. Outside of Instagram and late night Bushwick raves, I’ve often wondered about the type of […]

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