I wish someone would make an infographic about the rapid rise of foundation primer. A few years ago, no one would have thought we’d be adding another layer of product to our pre-makeup routine, and now it’s an essential that no one would dare prep their face without. Primer lovers either fall into one of two camps: those who love slick primers, like products with dimethicone (think Smashbox’s Photo Finish Primer) and products that feel a bit more like a serum (like Jane Iredale’s Smooth Affair Primer). There are a lot of good primers already on the market, which was why I was pleasantly surprised to be adding another to the list. Ladies, meet the ELLE Cosmetics (yes, like the magazine) Face Primer.

The Face Primer is one of the primers that feel a bit more like a serum. This oil-free formula is also dimethicone free, so if your skin is more oily or combination this might be the new primer for you. It’s designed to brighten your skin, with neat illuminating particles – not glitter chunks – that keep your foundation from looking flat.Silica and mica help to absorb excess surface oil while green tea extract, caffeine & sucrose help to calm the skin by conditioning and keeping the skin calm.

If you haven’t heard, ELLE Cosmetics are sold exclusively at Kohl’s, joining exclusive collections from the likes of Vera Wang and Narciso Rodriguez. The Face Primer is just one of many products, including fun nail polishes, makeup brushes, color products and palettes. Fun, right?

Which primer is currently apart of your routine?

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